Discover What Your Policy Is Really Worth Before It Costs Your Family Everything You’ve Paid In
One 70-year-old woman paid $42,250 into her policy. When we finally looked, it was worth $2,210. Here’s how to find out if yours is headed the same way, in just 45 minutes.
From the desk of Jeff Moore
Founder, Cash Value Wealth Builders
Dear Friend,
If you've been paying into a life insurance policy for years, I want to ask you one question.
Do you know what it's worth right now?
My parents didn't, and what I found when I finally read their policy changed my life.
Here's what happened...
I grew up in the inner city of North Philadelphia, the youngest of eight kids. My mom and dad had a 5th and 7th grade education, and nobody at our kitchen table was talking about building wealth. We were talking about making it to the next week. What my parents gave us was something money couldn't buy. They taught us to work hard, to keep our word, and to do the right thing even when nobody was watching.
On the 15th of every month, the insurance man came to our house. My mom and dad handed him $50, and he wrote it down in a little book with their names on it. They did that for more than 40 + years and never missed a single month.
When I got into this business in 1997, the very first thing I did was go read that policy.
It paid $5,000, plus $2,500 for each of us kids. There was no cash value and no growth at all.
My parents paid more than five times what that policy was worth. They would have been better off putting that $50 under their mattress or in a jar.
Nobody ever sat down and explained to them what they were buying.
That's the day I made a promise: what happened to my parents would never happen to anyone I could help.
And It's Still Happening Today...
A few months ago, a 70-year-old woman asked me to look at her policy.
She bought it in her forties and paid every month for over 25 years. She believed she was leaving something real behind for her kids.
When we sat down with her statement, I had to tell her the truth. As she got older, the cost of keeping her policy going kept climbing, and the growth she was shown years ago never came. Her payment stopped covering those costs a long time ago, so the policy had been quietly using up the money she built just to stay open.
She put in $42,250. It was worth $2,210.
Her statement came every single year, and nothing on it warned her.
By the time the letter shows up asking for more money, most people are on a fixed income and out of options. That's why I'm doing 100 of these reviews before the end of the year.
Is This You?
If any of these sound familiar, we need to talk:
Just a conversation. No obligation.
Your payment went up and nobody explained why
Your cash value isn't growing, or it's going down
You've borrowed against your policy
You're not really sure what kind of policy you have
Nobody has looked at it in three years or more
UNBIASED POLICY ANALYSIS
Here's What Life Looks Like After Your Review...
A clear, empowering breakdown of your policy mechanics to give you complete confidence in your family's financial security.
You finally understand your statement.
We go through it line by line together, so the numbers make sense.
You stop wondering.
If your policy is healthy, you have it in writing. If it isn't, you find out now, while you still have time and choices, and not from a letter asking for thousands of dollars.
You know your next move.
You walk away with your Policy Report Card and a clear plan, whether that's leaving it alone, making a change, or watching one thing each year.
Your family knows where they stand.
Your kids know what's there, where the paperwork is, and what you've set up for them.
COMPLETE AUDIT BREAKDOWN
Here's Everything You Get When You Book Today...
You've been paying into this policy for years. For $47, you'll finally know where it stands.
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Your Private 45-Minute Policy Review With Me($197 Value)
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Bonus #1: Your Personal Policy Report Card($97 Value)
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Bonus #2: A Digital Copy Of My Book, My Cash Value Is King($19.99 Value)
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Bonus #3: My Policy Red Flag Checklist($27 Value)
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Bonus #4: The Legacy Organizer($27 Value)
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Bonus #5: A $47 Credit Toward The Cash Value Wealth Builders Summit, April 23-24, 2027, in Atlanta($47 Value)
Who You'll Be Talking To
I'm Jeff Moore, founder of Cash Value Wealth Builders. I grew up in North Philadelphia, the youngest of eight, and I became the first in my family to graduate college, earning my bachelor's and master's from Penn State.
For nearly 30 years, I've sat down with families to help them understand what they own and how to make it work for them. I've also written two books on it, My Cash Value Is King and The B.A.S.I.C. No BS Guide to Building Indestructible Wealth.
When you book your review, I'm the one who reads your statement and the one you'll see on the call.
THE ADVOCATE BEHIND THE MISSION
What Might Be Holding You Back
Over the years, I've heard the same three worries from almost everyone before their review. If any of these are on your mind, you're in good company.
But Jeff, I've Never Missed A Payment...
I hear this all the time, and I understand it, because my parents never missed one either. Paying on time keeps your policy open, but it can't tell you what the policy is worth or whether it will be there when your family needs it. The only way to know is to look inside it.
But Jeff, I Won't Understand Any Of This...
You don't have to, because that's my job. I'll explain it the way I'd explain it to my own mom, in plain English, and you can ask me anything you want.
But Jeff, Isn't This Just A Sales Pitch?
I'd ask the same thing in your shoes, so here's my promise: if your policy is in good shape, I'll tell you to keep it and leave it alone, and you'll get that in writing.
SIMPLE & TRANSPARENT
How It Works
A predictable, pressure-free evaluation designed to remove confusion and give you total clarity on your life insurance policy.
01
Pick your time.
Choose a day and time on my calendar and pay $47 to lock it in.
02
Send me your latest statement.
After you book, you'll go straight to a page where you can upload it. I'll go through it before we meet.
03
We meet on Zoom.
I'll walk you through what I found and hand you your Policy Report Card.
Private · One On One With Jeff
TRANSPARENCY & CLARITY
Questions People Ask Me
Booking an independent policy audit shouldn't feel like walking into a sales trap. We built this review process on complete transparency, plain English documentation, and zero sales pressure. Here is exactly what you can expect before reserving your consultation time.
My Straight Answer Promise: If your policy is in good shape, I'll tell you to keep it and leave it alone, and you'll get that in writing. You're never obligated to buy anything.
Just a conversation. No obligation.
What do I need to bring?
Just your most recent annual statement. If you can't find it, I'll show you how to get one from your insurance company. It's usually one phone call.
Can I book this for my parents?
Yes. A lot of grown kids join the call with their mom or dad. As long as your parent says it's okay on the call, we can go through everything together.
What if my policy is fine?
Then you'll have it in writing and can stop wondering. Knowing for sure is worth a lot.
OFFICIAL CALENDAR RESERVATION
Pick Your Time Below
Choose a day and time, then pay $47 to hold your spot. It's just you and me.
Secure Checkout · One On One With Jeff
CRITICAL YEAR-END DEADLINE
Only 100 Spots, And The Clock Is Running
I'm doing 100 of these reviews at $47 before the end of the year. Booking closes when the calendar fills up or on December 31 at 11:59 PM ET, whichever comes first.
One On One With Jeff · 100 Spots Only